10 Reasons Why a Website Doesn’t Rank in SERPs and What to Do about It


In an ideal world, you create a website today, do some basic optimization on it and find it on the first page of Google tomorrow. However, we live in a real world where despite all you can to make your website rank higher, things sometimes don’t fall into plan. The good news is that there’s hope. In this article, we will tell you 10 reasons why a website isn’t displaying in the SERPs and what to do to fix it.

1. Wrong Choice of Keywords

Your choice of keywords determines how far you go in the SEO game. If you have been paying attention to the latest search trends, you probably know that long-tail keywords are what matters right now. Short-tail keywords may not achieve much for you in the current dispensation. Otherwise, you could be using too broad or too technical keywords. The best way to deal with this is to carry out a keyword analysis of your phrases using some tools such as the Google Keyword planner, and we’ve mentioned our favorite keyword tool in another blog post.

2. Wordless Homepage

Many website owners load their homepages with beautiful pictures but feel content simply “gets in the way”. However, search engines relate to words, not visuals. If you fit the description, take a chance and add some words on your homepage and other vital pages on your website.

3. Irrelevant And Outdated Content

Irrelevant and outdated content doesn’t attract links and shares. If your content is no longer fresh and updated, you won’t have many visitors. This could very much be the reason Google is ignoring you. The easiest way to fix this is to regularly update your content and keep up with the ever-changing trends.

4. New Website

If you thought that you would launch your website today and have it pop up on SERPs tomorrow, you are sorely mistaken. On average, Google takes up to a month to display websites on its search results. You’ll have to sit this one out until at least four weeks are over. Meanwhile, you could familiarize yourself with search engine algorithms before you lose your mind.

5. Extremely competitive keyword market

It goes without saying that if your site is in a competitive market, you might have a hard time having your website picked up by Google. The reason is that there are perhaps a million other active websites with the same targeted keywords. The best way to handle this is to go back to the drawing board and target less competitive keyword phrases.

6. Blacklisted Website

Search engines may remove some websites from their SERPs either temporarily or permanently. They can sandbox, penalize, or de-index your website if you violate certain quality guidelines. If this is the case for you, modify your site to adhere to these guidelines and request the search engine to reconsider putting it back on their SERPs.

7. Weak SEO

If you have a poor SEO strategy, it might be a while before your website shows up on search engines. SEO is complex, challenging, and time-consuming. If you can afford to pay Minneapolis SEO Experts to examine your existing SEO strategy, by all means, do it.

8. Zero Promotion

Another major reason why your website is missing in search results could be that you don’t sufficiently promote your content. No matter how relevant and fresh your content is, no one will bother with it if it is missing in the SERPs. That’s why you should regularly and aggressively promote it.

9. Unconvincing Headlines

Headlines are the first thing internet users interact with on your website. The more exciting they are, the more the clicks you get. If your headlines are not compelling, no one will want to check what lies beneath it. The solution? Experiment with multiple formulas until you arrive at the most compelling ones.

10. Poor website experience

The last thing that could be affecting your website rankings is user experience. Search engines use specific metrics to know who to display and who to ignore. These include time spent on the page, click-through rate, bounce rate, the number of visits, and many more. If you want a better user experience on your website, provide relevant metadata, design, and effective content strategy, and go easy on your website design.

A website is meant to display on search engine results pages. If it’s been over a month and yours is nowhere to be found on Google, you might want to check if it fits any of the reasons here and adjust accordingly.