How to Create a Google My Business Listing That Gets Clicks

 

Remember the days when as a business owner, you needed to have Google +, Google Local, and Google Places accounts? When you had to keep up with each of them in order to take advantage of the ability to be easily found by your clients? Well, thanks to the introduction of Google My Business, you don’t have to do that anymore. Think of it as your one-stop-shop for all your business listing needs.

There are many reasons for business owners to be found on Google business listings. The search giant is the go-to, where clients search for the answers to their problems, including local businesses. By having a Google My Business account, you ensure your business shows up on Maps, organic search and listed for your own brand name. This makes SEO much more effective and gives your customers an easy time knowing who you are and what you are up to.

So, how do you go about creating a business listing that gets as many clicks as possible? We give you a few tips to success here.

1. Ensure Your Profile Is Top-Notch

The first and most important tip for optimizing your Google business listing account is creating a perfect profile. You cannot leave this to chance if you want to make the most of this great offer from Google. After all, your profile is where your prospects will stop by when looking for your company online. The information there must be comprehensive, accurate, and up-to-date. While you are at it, keep these things in mind:

 

    • Your pin address should be accurate

 

    • Keep a consistent name across your listing and website

 

    • Don’t ignore the power of having a clickable phone number

 

    • Be specific with your business category

 

    • Although Google allows up to a maximum of 750 characters on your description, it always displays the first 250 characters in the knowledge panel. Since this is what a busy internet user is likely to see, make the most of this portion of your profile.

 

2. Utilize Quality Visuals

You know this already: visuals draw out the eye more than plain text. Your website isn’t the only place to load high-resolution images; your Google My Business account needs it as well. Photos make it personal and attention-grabbing. In fact, users consider businesses with pictures on their listings as more reputable than those that don’t and as a result, they gain 35% more clicks than their counterparts.

What does this mean for you? You cannot afford to not have visuals on your listings page. Load a quality logo, profile photo, a cover photo, and other photos as a way to display your business and your offerings.

A key trick we use in SEO is making sure your images are geotagged (imprinted with the name, address, phone number, and geo-coordinates of your business for relevancy). This will give your business the edge you want in terms of ranking in the maps. Time tested and proven to work.

3. Make Use Of The Booking Button-Feature

If you want to push things even further, use the booking-button feature from Google to your advantage. It really catapults your efforts to new heights. If you particularly run a company that relies on clients making appointments, you can use integrated scheduling software and have people book appointments with you directly through your Google My Business listing page.

4. Get As Many Reviews As Possible

Google My Business is nothing like Yelp, which advised business owners against asking for reviews from their customers. Google is big on reviews and recommends company leaders to have plenty of reviews on their page. These reviews typically appear next to your business’ listing in your Knowledge Panel and Google Maps search results. Online reviews give you an upper hand over everyone else in your industry when prospects are shopping around for products or services. Would you rather call a business with hundreds of good reviews or just a few?

5. Avoid Penalties At All Costs

Like search engine optimization, Google has specific rules and guidelines for Google My Business as well. Violation of these rules can lead to some form of a harsh penalty including a permanent account suspension. A suspended account is not good for business. Whatever Google asks you to do, simply do it. Read through the guidelines and understand what is expected of you so that you know what to do to stay out of trouble.

As you can see, creating an effective Google My Business page is not a complex undertaking. You only need to pay attention to a few tips and tricks to score the most from your account. It’s one of those things where if you do the right thing, the results are always guaranteed.