5 Reasons For Organic Traffic Decline and How To Fix It
Whether it’s a multi-national corporation, a start-up or anything in between, no business owner wants to hear that their website traffic has taken a pivot downward in the search results. Lost traffic simply means that you have fewer visitors checking you out and ultimately, decreased sales and business revenue—not the best of news for a business.
Thankfully, much like other problems in life, decreased website traffic has several solutions. If your site isn’t ranking well and your traffic has significantly gone down, don’t panic just yet (or ever). We will give a few probable causes for your website traffic decline and what you can do about it.
1. Your Site’s Speed Is Too Slow
First and foremost, the speed of your page could be causing problems for you. Slow-loading pages are a major turn-off to users. There are reasons that could lead to this predicament including website updates or the creation of a new site design. If you have additional elements such as videos, photos, and other heavy files, your page might load slowly.
Solution: Analyze your site’s speed. This way, you’ll know which elements are slowing it down and make the appropriate changes. If you are not skilled in making these changes, hire page-speed services from a reputable digital marketer.
2. You Have Lost Relevant Links
If you know one or two things about search engine optimization, you are probably aware that having strong inbound and outbound links can make or break your SEO. This means that if you lose these very links, your website can run on low power and ultimately rank low on search engines. Links change or break during a page update. Other times, they are intentionally removed.
Solution: Check link specifics including the nature of the link drops (if it is site wide or otherwise), any drop in inbound links to the page where their rankings have dropped, and more. Additionally, invest in a software program to help you track lost links. This is the best preventative action for lost links. You can always consult with link professionals such as Premier SEO Ninjas.
3. Google Has Updated Its Algorithm
Did you know that search engines change their algorithms once or more per day? Google changes its algorithms up to a minimum of 600 times every year. A large chunk of these updates are minor changes which have little impact on webpages but once in a while, the company will drop a big update that can harm website traffic and search rankings. A few good examples are the Panda and Hummingbird updates.
Solution: Stay updated with SEO developments round the clock. When you notice any change, act quickly to avoid trouble.
4. Your Content Is Not Up To Par
You cannot run away from good content if you want better, consistent ranking on search engines. Google has tools designed to specifically check the quality of content found in websites. These tools (Panda is a good example), will stop websites with poor quality content from ever showing up on SERPs. If you have irrelevant, outdated, and boring content, you will experience a drop in your ranking sooner than later.
Solution: Go over your content from time to time. Ensure it has high-quality visuals, long enough (800 – 2,000 words is good), free from pop-ups and ads, easily navigable, and simply answers customers’ questions sufficiently.
5. You May Be Experiencing A Change In User Behavior
Once in a while, some business owners suffer dropped website traffic for reasons beyond their control. User behavior change is one of them. If you are in the retail business, for instance, you will experience high traffic during the holiday seasons and low traffic when it’s not peak season. This rise and fall in user experience will have a huge impact on your website traffic. Other trends also affect business and cause your customer or clients to pick your competitor over you.
Solution: There isn’t much you can do here except to keep up with trends. Evolve alongside them. Other than that, wait for your busy season to come back around.
If your organic traffic trends have been plummeting lately, the worst thing you can do is panic. Instead, take a step back, go over all the possible reasons for the decline then slowly change your tactic.