What Is Digital Marketing and Why Is It Important?

Marketing has come a long way since the days of coupon mailers, print ads, and door-to-door-knocking campaigns. Granted, plenty of marketers still use these traditional marketing strategies and register a high level of success but times have really changed. The masses of prospects are found online now. According to Internet World Stats, the number of internet users stands at 4.38 billion as of March 2019. This is almost half of the world’s population.

What Is Digital Marketing?

Digital marketing refers to the use of various strategies to connect with customers online. From the creation of a website to digital advertising, online brochures, email marketing, and more, there are many tactics falling under the “digital marketing” umbrella. Seasoned and experienced marketers know how to leverage all aspects of digital marketing. They can create good content, manage their social media accounts, create and manage paid advertising, and so forth. When we talk of digital marketing, here are some of the aspects we are referring to:

  • Social media marketing
  • Retargeting marketing (we call this the omnipresent effect)
  • Content marketing
  • Search engine optimization (SEO)
  • Affiliate marketing
  • Pay Per Click (PPC)
  • Native advertising
  • Marketing automation
  • Online PR
  • Email marketing
  • Inbound marketing


Why Is Digital Marketing Important?

You probably know that digital marketing, like other forms of marketing, promotes your business online. But do you know how it does that? Here are some of the ways digital marketing is beneficial.

1. Leads To Better Conversions

When you use the internet for your marketing needs, you can track your success (or conversion rate) using real-time updates. Basically, you gauge the percentage of viewers who convert into leads and who finally make a purchase. If you play your cards well, you can enjoy high conversion rates on your social media, SEO, and retargeting strategies because as it turns out, these can generate an effective and quick communication channel with customers.

2. Gives Small Businesses A Chance At Marketing

Industry giants such as Amazon, Walmart, and Starbucks have a way of making small business owners feel intimidated. Their financial muscle allows them to hire advertising companies to run television ads and score them a column on every newspaper and magazine available. Digital marketing, on the other hand, acts as a beacon of hope for SMEs who can’t afford to make the cash rain on traditional marketing. It lets them give the big boys a run for their money with regards to website rankings. With digital marketing, small businesses can carry out sales and marketing tactics that were reserved for large corporations only. They don’t need to have physical offices and call centers to communicate with customers from any part of the globe.

3. Targeted Traffic

One of the best things about digital marketing is that it allows marketers to dichotomize enormous demographics. Unlike traditional forms of marketing such as newspaper print ads which leave this to chance, digital marketing lets you hit the right spot and achieve targeted traffic in return. When you know who your preferred target group is, you can tailor your marketing to create relevance to it. Because of this, you connect with your prospects on a high level and perhaps even trigger action.

4. Enhanced Customer Service

Another reason digital marketing is important for businesses is because it lets you interact with customers directly. Whether it on your website, social media profiles or retargeting, you can answer customers’ questions, respond to comments and make them associate with your product or service. This is an effective technique for building your brand’s reputation.

5. It Lets You Go Mobile

Let’s face it: the smartphone is the go-to device for finding information online. Many people have it and since it is portable and multi-functional, it is often used to browse the internet. When making websites, ensure it is viewable on mobile devices. This way, you will be found in the right place and at the right time when a customer wants to make a buying decision.

6. It Is A Cost-Effective Option

When a business is beginning, it doesn’t have a lot of resources to market their products and services the traditional way. Digital marketing makes it possible to reach many customers within a given budget. With it, you can even mix up your marketing strategies and target the right niches.

There you have it; 6 reasons why digital marketing is important. The benefits of doing online marketing are quite the number and if you ask us, it is worth every penny.

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