8 Reasons Why Your Website Isn’t Converting Like You Want It To
Every day, thousands of websites die due to low conversion rates. If potential clients are leaving, they ultimately aren’t buying or responding to your call to action. Let’s face it; you could have a good flow of traffic going to your site, but those visits don’t count if they can’t convert into clients or customers. The only traffic/visitors that matter are those that add to your site’s bottom-line. The rest of the traffic is essentially wasted (unless you take part in the omnipresent effect mentioned later in this post)!
But why are visitors leaving your website without taking any action? What could be causing the high bounce rate?
Well, from an SEO perspective, there are many reasons why your site doesn’t convert. Let’s examine these top 8 reasons why your site may be preventing conversions so that you can start making improvements today.
1. Bad user Experience
You may be missing lots of conversion opportunities simply because there is something that is off-putting about your website. Check your bounce rate in Google Analytics: if it is high, then probably something is not appealing to your visitors. Use heat maps and try to figure your visitors’ journey on your site via Google Analytics. You can also make your work easier by asking your site visitors directly (e.g. through a quick survey). Feel free to ask Premier SEO Ninjas Minneapolis about these free and premium survey tools.
2. Slow Site
If your site doesn’t load fast, your visitors will definitely leave. In fact, they are unlikely to return in the near future. Several factors can slow down your website. Here are the most common:
- Messy code
- Broken links
- Non-optimized images
- Average web hosting
- Not using cache
- Flash and java issues
As a side note, if your site is taking more than 3 seconds to load, consider working on it.
3. Low-Quality Content
One of the primary reasons why people visit your site is the content that you’ve published. If you are only pumping middle-of-the-road content, nobody will spare time to read them. Irrespective of how witty your marketing strategy may be, if your content sucks, your conversion rate is going to plummet. Even if you try to cheat rankings by paying for traffic, no visitor is going to stay past a hot minute. Remember that driving traffic is one thing and getting visitors to stay and take action is another.
4. Bad Mobile Experience
A website that’s not mobile-friendly cannot survive this post-mobilegeddon era. A responsive site isn’t enough; it has to be customized for mobile, particularly in terms of content and structure. Failing to improve your site’s mobile experience would mean marginalizing a big part of your customer base and in turn lowering your conversion rate.
5. No solid Backlinks
Backlinks play a huge role in search rankings. Most of the websites that rank in the first page of Google usually have high-quality backlinks directing browsers to them. Their domains have a lot of authority, which implies that their link profiles constitute hundreds or even thousands of backlinks from the best sites in their respective industries. If you haven’t tried to do any form of backlink building in the past, there’s a high probability that your site doesn’t have many backlinks. If this is the case, it is probably the reason why your conversion rates are low.
6. Your Keywords Need Re-Evaluation
Keywords are incredibly important for search engine rankings. However, the more times people use a particular keyword in Google search, the more likely it becomes targeted by the big players in your industry, which implies one thing: it becomes harder to rank for. Even if you churn out the best content, there is no guarantee that your site will rank high—SERPs are that unfair! Either choose to gain authority in your industry or begin to target long-tail keywords.
7. Your Site Is Targeting The Wrong Audience
Perhaps you are targeting the wrong audience, perhaps you are writing for a bigger demographic than you should; whatever it is, inaccurate targeting could lower your conversion rates. Your website’s design, marketing, content, and branding should speak directly to a niche demographic for you to boost your conversion rates.
8. You Are Not Testing
Fixing the above-highlighted issues is a good place to start, but you shouldn’t stop there. You need to test your processes to take your site from any other site to authority, high-converting site. We recommend using Google Analytics, Hotjar, UserTesting, and Optimizely for testing different dimensions of your site.
Summing It All Up
The above 8 reasons aren’t exhaustive. They are really just a starting point for people looking to grow their site conversions. However, many small changes can make a big difference. So, take your time to improve each of the highlighted aspects and you’ll be on your way to doubling your conversions and growing your business.
As mentioned earlier, if you’re interested in the omnipresent effect – being able to been seen on the internet everywhere 14 days after visitors leave your website feel free to reach out to Minneapolis Premier SEO Ninjas by emailing firstname.lastname@example.org.