Writing SEO Content: 8 Tips For Success
Every blog owner or content marketer needs to consistently produce new content to see results. How much content you need depends on your industry, business needs, type of content, and a host of other factors. However, understanding web page optimization for search engines can scale things up fast for your business. After all, without SEO, your blog or website’s content will be lost on the page 80s of search results, and we all understand that getting traffic from such pages will not be successful. In the same vein, your first page ranking on Google can only get you results if your content click-through-rate and bounce rate is satisfactory. That being said, here are 8 tips that will help you craft better SEO content to achieve your desired traffic ranking goals:
1. Understand Your Audience
It is a whole a lot easier to make your content rank in search engines if you know and understand the group of people you are speaking to. Before you begin writing, figure out who your target audience is—whether they are career women, fashion trendsetters, or associate level professionals. Targeting the right audience will make all the difference in the content that you provide and how you deliver it.
2. Target the Right Keywords
Even if you’re targeting the right people, your content won’t go very far if you cannot optimize it with the right keywords. Finding the right keywords can be broken into a few activities:
- Keyword research: Find relevant and profitable keywords that relate to your audience, their search intent, your business goals, and your products and services.
- Topic Research: Come up with catchy content topics based on the targeted keywords that you discovered and what you feel your audience want to know.
3. Back Your Claims With Facts
Nowadays, it is easy to make outlandish claims without any supporting evidence. To have an idea of what we are talking about, check the news archives of sites such as Snopes, FactCheck, or PolitiFact. This means that content writers who do provide supporting facts, data, and references in their content can easily stand out from the crowd. So, the key to writing trustworthy content is meticulous research. If you can include fresh studies, statistics, and studies in your content, you will be throwing lots of opportunities for other websites to link to a blog, which increases your content’s shareability and rankings.
4. Break It Up With Sub-Headers And Headlines
Nobody is ready to read a 2000-words post that is exclusively a wall of text. Strive to break your content with subheadings to break the main ideas of your article. This not only improves your content’s readability but also make it easier for search engines to crawl it and determine its relevancy and ranking. As a guide, include a subheading after every 150-300 words. Additionally, keep your headlines short—about 5-7 words—and address the target keyword to maximize your organic search results visibility.
5. Leverage LSI
Latent Semantic Indexing (or LSI) has really evolved over the past few years. What does this mean for content marketers? Well, it is still important to include more semantically related terms and phrases in your content.
- Use closely related nouns and entities
- Consider using synonyms or close variants instead of using your main keywords several times within your content
- Include other terms that are frequently used by other competing pages, especially those ranking for the same keyword.
You can use lsigraph.com to identify related terms and phrases that your competitors are using for free.
6. Incorporate Images and Graphics
People are visual. So, adding images and graphics on your content can make a big impression. Posts with images can also be pinned in Pinterest, boosting traffic to your content.
7. Improve readability by getting straight to the point
Your content will perform better if it is straight to the point. Use short, concise sentences, and avoid filler words that are likely to bury your key points. Your readers will thank you for it by staying longer on your site and sharing your content in their circles, which helps boost your Google ranking.
8. Make your content shareable
Having managed to write SEO-friendly content using the above tips, the next important step is to make it shareable. Add social media buttons at strategic positions on your content to allow your readers to share the content easily. AddThis and ShareThis are the go-to tools for adding social media buttons.
Hopefully, you are now equipped with the best ways to write SEO content. By implementing the tips, you’ll be able to craft SEO-friendly content regardless of your niche. Remember that SEO-friendly content gets more traffic, and higher traffic improves your overall SEO score.