Blog2018-08-08T01:21:23+06:00

Our Digital Marketing Blog

2706, 2019

Why Retargeting Remains the Smartest and Easiest Way to Increase Conversions

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Retargeting Marketing: Smart and Easy Way to Bring In New Business   When you own an online store or offer professional services, you probably understand that a client’s journey from discovering your business online to making a purchase or becoming a client is often accompanied with so many twists and turns. Clients might find your store because of organic Google search ranking campaign and even add a few things to their cart or call you for a consultation. But life happens. A simple email, a phone call, or a recommendation from their close associates may take them away, and if there is no clear path back to your site, those customers are gone forever! What should you do to turn users who leave your website into customers? Well, the answer is Retargeting.   What’s Retargeting? [...]

2706, 2019

8 Tips on How to Write SEO Content

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  Writing SEO Content: 8 Tips For Success   Every blog owner or content marketer needs to consistently produce new content to see results. How much content you need depends on your industry, business needs, type of content, and a host of other factors. However, understanding web page optimization for search engines can scale things up fast for your business. After all, without SEO, your blog or website’s content will be lost on the page 80s of search results, and we all understand that getting traffic from such pages will not be successful. In the same vein, your first page ranking on Google can only get you results if your content click-through-rate and bounce rate is satisfactory. That being said, here are 8 tips that will help you craft better SEO content to achieve your [...]

2706, 2019

Top 7 SEO Ranking Factors That Will Take You to the Top in 2019

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  7 SEO Ranking Factors in 2019 For Success   SEO is as dynamic and progressive as fashion and beauty. Just when you think you have a hold of things, tables turn and you are forced to reinvent your strategies in order to catch up. We are already halfway into 2019 and website owners have been busy tossing obsolete SEO tricks of 2018 and embracing new ones. If you haven’t done anything about your SEO game, you are definitely in luck. We’ll provide you 7 ranking factors that will change your SEO strategy and position your site for more traffic in 2019. 1. Relevant and Fresh Content This one is a classic that is not going anywhere anytime soon. Google exists to offer internet users a quality experience and useful content for what they’re looking [...]

2506, 2019

10 SEO Tips How To Create Copy That Converts

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  Crafting Copy that Converts: 10 Practical Tips from an SEO Perspective   Let’s face it: whether for brand awareness, lead generation or SEO purposes, the ultimate goal of creating content is to make money (or for businesses or sites we work for). So, how do you excel in it? Are there secrets for creating content that encourages more conversions? Well, there is and we’ve created it for our partners around the nation whether it be Philadelphia Digital Marketing, Denver SEO Content, San Antonio search engine optimization, our Detroit SEO Experts, SEO Services Minneapolis, and the list goes on. Here are the top 10 tactics that you leverage to write copy that converts. 1. Target valuable Keywords Successful SEO content writing begins with sound keyword research. Use tools such as Keyword Planner, Keyword Tool, and [...]

2206, 2019

8 Simple Hacks to Improve your Google SEO and Avoid Penalties

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  8 Proven Ways To Improve Google SEO and Avoid Penalties   Want to rank high on Google and avoid penalties all at once? In all honesty, this is a delicate balance that needs to be approached with great caution. It is not uncommon to see site owners attempting to flex their SEO muscles and without knowing it, get a penalty from Google. In a heroic effort to improve their site rankings, they wind up stepping over the red line and suffer greatly for it. Fortunately, Google is very clear about which SEO actions warrant penalties and the specific actions to be taken in case of violations. In this guide, we explain 8 proven ways to improve your SEO and in turn, avoid penalties. 1. Develop Quality Content Consistently You’ve probably heard the phrase “content [...]

2206, 2019

A Full Service Digital Marketing Agency Explained

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    What is a Full Service Digital Marketing Company?   A question many marketing managers come across once they want an overhaul of their digital presence is whether to hire a number of niche agencies or go for a full-service marketing agency. Well, to be honest, each has its pros and cons. The choice on which one to go for ultimately depends on your marketing needs. In this post, we’ll discuss what a full service digital marketing agency is and go over some of its advantages. Before we get to that though, let’s tackle some basics. What Is Digital Marketing? Digital marketing can be simply referred to as online activities performed to promote a brand or drive sales. Business owners know just how important having a digital presence is in this day and age. [...]

2006, 2019

8 Ways to Boost Your SEO Using Google Search Trends

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  8 Expert Ways to Use Google Search Trends For SEO   When doing keyword research, you have probably used Google Trends without your knowledge. This powerful tool is a true game changer with regards to SEO, particularly content marketing strategy and keyword research. Along with giving you current trends to make your content fresh, Google Trends can help you improve your rankings for more keywords and ultimately give your organic traffic a big boost. Many people don’t know how to make the most of Google Search Trends. They fail to realize the massive opportunity it has for the growth of their companies. This is why we’re providing you with 8 expert ways you can use Google Search Trends for your SEO. What is Google Trends, anyway? Google Trends is a series of advanced web [...]

2006, 2019

6 Simple PPC Strategies That Will Double Your Conversions

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  6 Easy PPC Strategies That Increase Conversions   There have been lots of debates on whether PPC is actually a good channel for small businesses. While some people believe that PPC is a waste of time for businesses that don’t have a big budget, others insist that irrespective of the size of your business, the power of PPC cannot be ignored. Whether your business is heavy construction equipment or something as common as clothes and shoes, you can always figure out how to get the right leads with PPC. However, with so many companies competing for the same leads, how do you make your PPC strategy stand out enough that it increases conversion? We’ve put together 6 PPC strategies that you can leverage to convert new and returning visitors: 1. Figure out How to [...]

2006, 2019

5 Leading Tips for Creating a Google My Business Listing That Gets Clicks

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  How to Create a Google My Business Listing That Gets Clicks   Remember the days when as a business owner, you needed to have Google +, Google Local, and Google Places accounts? When you had to keep up with each of them in order to take advantage of the ability to be easily found by your clients? Well, thanks to the introduction of Google My Business, you don’t have to do that anymore. Think of it as your one-stop-shop for all your business listing needs. There are many reasons for business owners to be found on Google business listings. The search giant is the go-to, where clients search for the answers to their problems, including local businesses. By having a Google My Business account, you ensure your business shows up on Maps, organic search [...]

1706, 2019

8 Reasons Why Your Website’s Conversion Rate Is Dropping

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  8 Reasons Why Your Website Isn't Converting Like You Want It To Every day, thousands of websites die due to low conversion rates. If potential clients are leaving, they ultimately aren’t buying or responding to your call to action. Let’s face it; you could have a good flow of traffic going to your site, but those visits don’t count if they can’t convert into clients or customers. The only traffic/visitors that matter are those that add to your site’s bottom-line. The rest of the traffic is essentially wasted (unless you take part in the omnipresent effect mentioned later in this post)! But why are visitors leaving your website without taking any action? What could be causing the high bounce rate? Well, from an SEO perspective, there are many reasons why your site doesn’t convert. [...]