Blog2018-08-08T01:21:23+06:00

Our Digital Marketing Blog

1706, 2019

6 Hidden Benefits of Digital Marketing For Your Business

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  What Is Digital Marketing and Why Is It Important? Marketing has come a long way since the days of coupon mailers, print ads, and door-to-door-knocking campaigns. Granted, plenty of marketers still use these traditional marketing strategies and register a high level of success but times have really changed. The masses of prospects are found online now. According to Internet World Stats, the number of internet users stands at 4.38 billion as of March 2019. This is almost half of the world’s population. What Is Digital Marketing? Digital marketing refers to the use of various strategies to connect with customers online. From the creation of a website to digital advertising, online brochures, email marketing, and more, there are many tactics falling under the “digital marketing” umbrella. Seasoned and experienced marketers know how to leverage all [...]

1706, 2019

5 Reasons For Organic Traffic Decline and How To Fix It

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  5 Reasons For Organic Traffic Decline and How To Fix It   Whether it’s a multi-national corporation, a start-up or anything in between, no business owner wants to hear that their website traffic has taken a pivot downward in the search results. Lost traffic simply means that you have fewer visitors checking you out and ultimately, decreased sales and business revenue—not the best of news for a business. Thankfully, much like other problems in life, decreased website traffic has several solutions. If your site isn’t ranking well and your traffic has significantly gone down, don’t panic just yet (or ever). We will give a few probable causes for your website traffic decline and what you can do about it. 1. Your Site’s Speed Is Too Slow First and foremost, the speed of your page [...]

1706, 2019

Why SEO Takes So Long and Well Worth the Wait

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  This Is Why SEO Takes So long (and Why It’s Worth the Wait)   Going by Internet Live Stats’ findings, there are currently over 1.65 billion websites on the Internet. You better believe that by the time you are done reading this article, a thousand others will have been created pages and activated them. The World Wide Web keeps exploding by the second or the fraction of it. The truth of the matter is that every business owner creating a website is after one thing: scoring a spot on the first page of Google and other search engines. Yes, every last one of them. Another survey conducted by Tech Jury showed that by January 2019, there were close to 4.39 billion internet users. There are massive opportunities for increasing awareness and ultimately sales as [...]

1606, 2019

10 Reasons Why Your Site Isn’t Showing In The SERPS

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10 Reasons Why a Website Doesn’t Rank in SERPs and What to Do about It   In an ideal world, you create a website today, do some basic optimization on it and find it on the first page of Google tomorrow. However, we live in a real world where despite all you can to make your website rank higher, things sometimes don’t fall into plan. The good news is that there’s hope. In this article, we will tell you 10 reasons why a website isn’t displaying in the SERPs and what to do to fix it. 1. Wrong Choice of Keywords Your choice of keywords determines how far you go in the SEO game. If you have been paying attention to the latest search trends, you probably know that long-tail keywords are what matters right [...]

1606, 2019

How Google Search Console Helps SEO

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How Does Google Search Console Help with SEO?   There are several SEO tools that you’ll find in the digital market today. While most of them can be highly beneficial, there are often high costs associated with them. However, there are some free tools that you can still leverage to accomplish a variety of SEO tasks. One of the best free tools most savvy digital marketers recommend is Google Search Console (or GSC). This free tool by Google provides marketers with a good opportunity to gain insights about their websites. What is Google Search Console? Previously known as Google Webmaster Tools, GSC is a web-based SEO for site owners to track indexing, crawling, and other metrics from the Googlebot for organic visibility optimization purposes. It is not only useful in monitoring visibility metrics but also [...]

1606, 2019

How Does Natural Speech Impact SEO

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  Impacts of Natural Speech or Language on SEO   If you’ve been paying attention, you’ve probably noticed that finding information online is evolving. Just the other day, you had to type specific keywords on search engines to find what you are looking for. Now, you can enter a full-phrase and get results that are just as effective. So, instead of typing, “Dentist New York,” you can simply type something like, “What is the closest dental clinic?” and expect valuable results in a matter of seconds. In a way, the second entry feels more natural, hence the term, natural speech. Then there’s the voice search craze. Technology has made it possible to speak to our phones, cars, and even computers. Voice search services such as Cortana and Siri allow for a fast, convenient, cool, search [...]

1606, 2019

7 Types of Digital Marketing Crucial To Your Business

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7 Digital Marketing Strategies That Will Turbocharge Your Business   If you want your business to gain significant exposure, then you have to embrace digital marketing. Radio, TV, and Newspaper ads are still effective, but let’s face it: these old-school methods don’t hold a candle to SEO, omnipresent marketing, social media advertising and other forms of digital marketing. Digital marketing is easily accessible and more financially efficient, especially when done correctly. But it is not simple and not all digital marketing methods are equally effective. While some strategies will hit the bull’s-eye, others will never come close. So, which digital marketing strategies should you adopt? Well, here are 7 of the best types of digital marketing strategies that are crucial for your business today. 1. Search Engine Optimization All online businesses live at the mercy [...]

1506, 2019

7 Social Media Optimization Tips

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Want to Improve your Social Media Campaigns? Here are 7 Leading Optimization Tips   To say social media is massive would be an understatement. All the various platforms keep growing daily and new ones are added. According to a study done by Fast Company, 93% of marketers in the world utilize social media to advertise their business. With the billions of social media users, there’s a lot to lose if you don’t take full advantage of social media marketing. Social media marketing takes wit and skill. It doesn’t happen by chance. You have to be thoughtful and employ the best strategies that catch the attention of social media users, because it's known as interruptive marketing. Here, we've given you a constructive list of 7 social media optimization tips to improve your campaigns. 1. Develop An [...]

1506, 2019

Why Your Website Isn’t Making Money

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  Not Making Money on Your Website? Here’s Why and What You Can Do about It   You hired a reputable web developer to create a stunning site for you. Together, you sat down, came up with a content strategy, and set the ball rolling. The end product impressed you so much you tipped the expert well. Then you went in with your best strategies of monetizing it and hoped it would generate boatloads of money in a few months’ time. However, it’s been years and despite your best efforts, there’s nothing to write home about. It’s not uncommon for a website to be unsuccessful. There are plenty of reasons for this and we plan to investigate them right here but before that it is important to understand how you can monetize your site. How [...]

1904, 2018

3 Digital Marketing Mistakes Doctors and Lawyers Make

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There are a lot of theories and ideas out there about digital marketing. There are some great marketing experts and some that are claiming to be experts. I want to help you save time and energy - potential thousands of hours and dollars. My sole purpose is to help people succeed much faster in their chosen fields of endeavor. Mistake #1 - Dabble in Marketing Using Everyone's "Advice" Have you ever said, "Our practice has tried every technique and nothing has worked. We've followed all the expert's advice and implemented the ideas, even ideas other businesses we know. It gets overwhelming and just doesn't work for us." Can you relate to this at all? It's easy to become overwhelmed quickly since there are so many experts out there offering different methods for you to [...]