Impacts of Natural Speech or Language on SEO
If you’ve been paying attention, you’ve probably noticed that finding information online is evolving. Just the other day, you had to type specific keywords on search engines to find what you are looking for. Now, you can enter a full-phrase and get results that are just as effective. So, instead of typing, “Dentist New York,” you can simply type something like, “What is the closest dental clinic?” and expect valuable results in a matter of seconds. In a way, the second entry feels more natural, hence the term, natural speech.
Then there’s the voice search craze. Technology has made it possible to speak to our phones, cars, and even computers. Voice search services such as Cortana and Siri allow for a fast, convenient, cool, search on the go. More businesses are embracing voice search SEO to give their target audience the convenience and speed they require.
In a bid to appeal to users, Google and other search engines have to constantly improve their service delivery. The emergence of the hummingbird algorithm update and the knowledge graph has made searching a bit smarter. Google now focuses on every individual word in a long-tail keyword, combining them to return a relevant search query.
The new era of internet search is bound to have a permanent effect on SEO. Have you thought about optimizing your search engine optimization to accommodate natural speech? If you haven’t, rest easy. In this guide, we will tell you how natural speech affects SEO so you can plan accordingly.
Focus On Long-Tail Keywords
As the voice search fad takes over, there’s a need, now more than ever, to focus on long-tail, conversational keywords to enhance your SEO. The new internet user has no business racking their brains over what to type or say to a voice search tool. Often, they would type words as they would speak to a friend. Add this to the 20% mobile queries being solely voice searches and you have all reasons to switch to long-tail keywords.
Use of Natural Speech in the Content
In the same manner, natural speech patterns are becoming more important than typed language. Queries have become longer and informal. Don’t expect mobile users to type, “Elegant wedding gown” because they will likely type, “where can I find an affordable wedding gown in Miami?” Your SEO should adapt and accommodate these changes. As you create content, think of making it conversational and loaded with natural speech patterns. As a rule, make your content casual, informative and conversational. Voice searches have cut the search time for internet users and your content needs to be useful and in-depth. This way, Google’s new search algorithms will find you when looking for the right website to display on their SERP.
Increase in Mobile Search
A recent study by Northstar Research discovered that 55% teenagers use voice search on a daily basis and that 56% adults using the same voice claimed that it makes them feel tech savvy. The latter category uses voice search purposely for asking directions. The main reason for the rise in mobile search, in part, is the increasing number of people with smartphones. Because of its portability and functionality, the smartphone is more convenient than a desktop or a laptop when looking for information.
It is no secret that voice search is growing at a fast pace. As a result, marketers have to adapt their SEO strategies to accommodate these changes. Typically, this means putting traditional SEO aside for a minute and embracing the trends. For starters, your content needs to focus on long-tail keywords rather than the traditional short-tail keywords. The tone also needs to be conversational and casual if you want to appeal to search engines and users. Additionally, with the rise of mobile voice search, marketers will need to utilize voice SEO to gain better website rankings. Voice search will only get bigger in the coming years. In fact, if ComScore’s study is anything to go by, 50% of search may be compelled by voice in 2020. If all goes as planned, text input will soon be a thing of the past. Money is being poured into voice recognition technology therefore it’s paramount for businesses to take full advantage of it.