Just as appearances matter, your online reputation also matters simply because it lasts forever. Anything negative about you will often have disastrous consequences in the long term especially in terms of traffic and customers. Negative things put a dent on your credibility. Even well-established companies, when rocked by negative customer experiences, can suffer immensely. That is why reputation management is such a crucial aspect of managing online businesses.
Everyone uses the internet nowadays. And the line between online and offline are slowly getting thin. This simply means that everything about you can already be seen online whether you have an internet presence or not. Someone will always have something to say about you, and if that person has a network of friends and contacts on the internet, this might not go over well for your reputation, especially if you are just beginning.
Here’s the sad fact. More than 80 percent of the damage in online reputation occurs because of a mismatch between what’s being buzzed on the internet and what the reality is. Unfortunately, search engines don’t have moral algorithms to decide the difference between fact and fallacy. You are therefore at the mercy of gossips, negative reviews, and conspiracy theories simply because this is what people search for.
You have to counteract this human bias for these negative things. You need to reputation management that leverages on the good and positive things and minimizes the impact of the negatives.