If you want your website to be at the top of search results you will need to first look at the on-page elements that affect SEO on your site. Technical SEO is the basic foundation that influences search rankings. Getting a technical audit of your website will tell you where you are right now and what you can do to improve your rankings. Here is a basic list of the most important elements to improve your online performance.
Title And Meta Tags
Google typically displays the first 60 characters of a title, the title of a page is meant to be an accurate and concise description of the page’s content. This element is important to both user experience and search engine optimization.
The meta description tag, while not important to search engine optimization, is crucial in gaining user click-through from search engine results pages. This element is your chance to advertise content to search engine users. You should write a compelling description using keywords intelligently. Please let our Minneapolis SEO Agency know if you would like some assistance.
All your images should have an alt tag. You should write very short, compelling descriptions of the content of the images using keywords intelligently. It is important not to overuse the same keywords, i.e., use ‘Minneapolis SEO Services,’ only once.
The alt attribute is meant to be an accurate and concise description of the image’s content. This element is important to both user experience and search engine optimization.
It is critical to use heading tags to illustrate the document structure. Google uses the headings to index the structure, content of the page, and visitors check out the page by its headings. H1 headings are the predominant headings, followed by H2 headings, then the less important H3. Your focus in writing the headings should be to keep in mind the search engines as well as users and using keywords sparingly.
Our recommendation is to have a minimum word count of 1,500 words for pages you want to rank well in the search engines. After testing hundreds of websites, this is the conclusion that our Minneapolis SEO Company found.
A good Text/HTML ratio is anywhere between 25% and 70%. A sitemap is a file where you can list the pages of the site to tell the search engines about the organization of the site content. Search engine crawlers read this file to more intelligently crawl the site. A robots.txt file stops search engine crawlers from reading designated pages of the site. What it does is command search engine crawlers which URLs they can or cannot retrieve. You need a robots.txt file only if the site includes content that you don’t want the search engine to index.
Structured Data Markup
Schema.org is a collaboration by different search engines to improve Web experience by creating a structured data markup schema supported by major search engines. Schema markup is a type of code that you put on your website to help the search engines return more informative results for users.
According to a recent study, almost three-quarters of internet users expect a site to load in two seconds. They decide to abandon a site if it isn’t up in three seconds. 84% of web shoppers who struggle with a website’s performance indicate they won’t return to purchase again and approximately 48% of them absolutely tell a friend if they had a poor experience shopping online.
Even if you don’t own an e-commerce store that still will mean a drop in terms of potential clients or customers if you are in a service related industry. You don’t want to be losing customers! Premier SEO Ninjas can help you optimize your website speed in order to rank higher in the search engines. Test your website speed.
There are many on-page SEO factors to consider when improving your website. If done correctly, your website can see a jump in rankings from two to ten pages. Make sure you’ve got enough content on your pages and there are no errors associated with your website in Google Webmaster Tools. If you have any further questions please do not hesitate to contact Minneapolis SEO Experts, Premier SEO Ninjas.